Blog about Pharmaceuticals – Medical devices – Clinical Trials and Health Care

As pressure from generics increases companies are starting to appreciate the value of brand loyalty.  There will always be some consumers that buy on price but for many a name you can trust is still important.  The focus on branding is impacting many of the labeling projects we are seeing.  A requirement for flexibility to include consistent branding elements on the secondary label is now common.   How this is managed across many different manufacturing, packaging and distribution sites is often the tricky bit.  This is where a web based system like PRISYM Medica comes into it’s own.  Imagine being able to share an approved label design with all your branding elements in place with any site in the world instantly within a compliant labeling system.  Only one design studio is necessary rather than label designers at every site.  This along with the lockable label formats in PRISYM means that the branding (along with all the vital, variable information) is easily controlled.

As part of the ‘GS1 Standards for Healthcare Working Group’ we are encouraged to see so many of the top US healthcare providers supporting adoption dates for the GS1 standards and proactively endorsing the standards to their suppliers.

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